If you’re reading this, thanks already.
GUESS WHAT: It’s OK to charge a premium price for your products, time & services 🤯
There is always a “Keg” restaurant, and next door, a McDonalds; both serving a purpose, both serving the community differently. Both leave you full, satisfied, and usually happy. Just, a different experience and a different price point.
There will always be those who prefer a $0.89 gas station coffee, and those who will wait 20min for their custom Starbucks mocha smocha latte. The guys with a Foldgers and sugar packet are just as happy as the soccer-mom sipping her Americano with coconut milk. Just, a different experience and a different price point.
There will always be a Best Western blocks away from a Ritz Carlton, and there will always be a Coach section nestled behind Premium seating. There will always be high-priced organic fruits next to just-as-good-berries for half the price. Just, a different experience and a different price point.
There will always be those who will wait 6-8 weeks to see their favourite stylist at a top notch salon, and those who box dye their roots with bleach. Both customers, often walk away happy, and blonde. Just, a different experience and a different price point.
The price of anything doesn’t directly correlate with how satisfied the customer will be with the outcome, it simply dictates an exchange of energy from both the consumer and supplier.
A Starbucks espresso requires more time and money than your Macs-To-Go-Serve-It-Yourself coffee. Your Ritz Carlton concierge and ocean view room costs money and your stylists expertise and student loans don’t get paid when you buy it from the box. Your Keg steak and chef who prepared it cost more than the McDonalds employee and the space and service you receive on a first-class flight will show you why the cost is high.
Charging a premium price does not make you an imposter, a greedy coach, an entrepreneurial badass or a savvy business woman: It is simply placing monetary value on your energy investment.
And for the record: I NEVER DISCOUNT MY ENERGY.. and you don’t need to either⚡️